In this course you will learn why pricing matters, what pricing says about your products, and a practical and easy formula for properly pricing your artwork for your business, as well as alternative formulas that other artists use.

Learn why offering sales and discounts actually hurts your business in the long run, how you can acquire higher quality customers, and how to price your art so that you can stop working overtime.

Want to take more than one course at The Artisan Academy?  Check out the Monthly Subscription option!

Subscribe to all courses for just $15/mo.

Praise for this course:

5 star rating

Pricing for Artisans

Robyn Turner

This module helped me immensely in knowing what my work is worth. Materials are fairly easy to calculate, but since I'm just getting started, my time varies ...

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This module helped me immensely in knowing what my work is worth. Materials are fairly easy to calculate, but since I'm just getting started, my time varies from project to project. For that reason, I will begin with the recommended pricing formula and fall back on other suggested methods in the module when I think they are applicable to a specific work of art. As Deborah reiterates at the end, pricing isn't a perfect science--and now I feel that I am ready to begin with both feet on the ground.

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About the instructor

Quest Giver

Deborah Wilson Taylor

Deborah's wide array of skills including online marketing, chainmaille, bench jewelry, and product photography make her uniquely qualified to teach complex courses that integrate more than one topic. Her desire is to help the world's untrained artists learn to produce their best works and find success and sustainability for themselves."I hope to make your life a bit more magical, through hard work and perspiration." ✨

Course Curriculum

  • 2

    Pricing: What Most Artists Get Wrong

    • This Isn't a Job, This Is a Business

    • Real Artists Don't Starve

  • 3

    Why Proper Pricing Matters

    • Pricing & Perceived Value

    • Pricing & Sustainability

  • 4

    A Living Wage

  • 5

    The Easy & Recommended Pricing Formula

    • The Recommended Pricing Formula

    • Wholesale Price

    • Retail Price

    • Quiz: Recommended Pricing Formula

    • Homework: Price Your Work

  • 6

    Alternative Pricing Formulas

    • Day Rate Pricing Formula

    • Triple Keystone Pricing Formula

  • 7

    Tips & Tricks

    • Tips for Calculating Labor

    • Tips for Calculating Materials

    • Tips for Offering Sales or Discounts

  • 8

    Wrapping Up

    • Pricing: Wrapping Up

Subscribe to all courses for just $15/mo.